Please, use your camera

Do you remember the school trips at the museum? When the guide before starting the visit turned towards you,  little children anxious to use your camera, and warned you not to take photos, at best leaving you the permission to take them without flash. The result was just the same.

Nowadays this behavior is like rewinding the tape cassettes with a pencil. Times change and you cannot do anything with it.

Now the artist asks you to use you camera. For example: Gavin Rain is a south Africa artist who does portraits in an unconventional way. Somebody thinks he is a new-pountellisme representative because he bases his works on the fact that human’s eye put together all the colors, getting a resulting colour , a merged colour.

Observe one of Gavin Rain’s paintings. Observe carefully any single bracelet. Observe how he paints thick rounds with bright colours. Now do a step back. Another one. Once more. Then take a lokk at the ground and read the second part of the artwork: “Please, use your camera”.

Observe one of Gavin Rain’s paintings. Observe carefully any single bracelet. Observe how he paints thick rounds with bright colours. Now do a step back. Another one. Once more. Then take a lokk at the ground and read the second part of the artwork: “Please, use your camera”.

Now you are in China precisely in the national museum of Beijing. Take your photographic apparel and start reading the explanations by taking a photo of the QR Code. It goes without saying, that you have to share it on your facebook profile, putting at least an ashtag on your tweet and do the check-in with forsquare. The way of enjoying art has completely changed. As Hwang observes, new technologies are facilitating the fruition of the museum, that in the past were considered dusty and boring spaces.

Is it really so?!

Silence is no longer there. I mean the silence in your mind. The delighted silence in front of an exciting work. The instruments that facilitate and improve the comprehension of the artwork have nearly become the object that captures the attention. The lenses you use to focus reality distract you from the main theme.

What shall we do then?

Perhaps we still need to be scolded by an old guide at the beginning of our tour. It time to realize that the concept of museum is changing. Radically changing.

Please, use your phone, but only to increase your mental silence.

For all the rest, every good self – respecting museum, has an efficient  coffee shop.